Businesses who invested in ecommerce during lockdown saw the biggest rewards.
In our second annual Payfast Ecommerce Performance (PEP) Index, we unpack how contactless payments and social commerce have empowered business owners during the extended lockdown period of 2021. The report analyses industry, payment and buyer data sourced from Payfast platforms over 2021, as well as a survey conducted among our merchants that provides insight into how their businesses fared over the past year. Key industry experts within the Payfast ecosystem also share their opinions on popular ecommerce trends and what this means for the industry going forward.
The Payfast Ecommerce Performance Index 2021 is based on the following
- Payment data collected from the Payfast engine from 1 September 2020 to 31 August 2021
- Buyer data collected from the Payfast engine from 1 September 2020 to 31 August 2021
- An online survey conducted with Payfast merchants in September 2021
- Insightful interviews with Ecwid, Mastercard, Retail Capital, SnapScan, TymeBank and Xero conducted in September 2021