Leila Davies

Leila Davies is the Digital Marketing Manager at Payfast, where she has shaped the company’s digital marketing strategy since 2021. She believes intuition and data make a powerful combination, and she champions a data-led approach to planning, budgeting and decision-making across the marketing function. She is currently running digital strategy and implementation across Africa and the Middle East.

Her work spans SEO, content, paid media, social, email and website UX, supported by regular analysis and reporting across tools such as GA4, Google Ads, Meta, LinkedIn, Python, SQL and Looker. By working hand in hand with the product, tech and design teams, Leila improves how campaigns are built and measured, making sure the data behind Payfast’s marketing is accurate, accessible and acted on. 

Leila has worked in digital since 2005, including senior paid media and PPC roles at leading South African digital agencies, a marketing lead role at 2U working with top global universities, and a previous digital marketing manager role at Red & Yellow Creative School of Business. Across that time she has worked in industries including finance, retail, telecoms, travel, education and fintech. 

A curious learner by nature, Leila is always exploring how data and AI can help the team work smarter.