GUIDE

The Payfast Guide to Going Online

Download the PayFast Guide to Going Online to learn how to start and grow your online business.

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A comprehensive guide on how to start and run your online store

Our ecommerce toolkit will help you turn your hobby or idea into a successful online business or side hustle. Download the entire guide or view individual, easy to digest chapters for tips intended to support every stage of your ecommerce business journey.

Get your business online

Learn how to develop your business plan, choose the right ecommerce platform, market your online store and more.

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Chapter 7

Chapter 7: Capitalising on shopper trends like Black Friday

Black Friday has become the biggest event in the retail calendar. Over the last few years Black Friday and Cyber...

Chapter 6

Chapter 6: Converting visitors into customers

It’s important to convert website visitors into customers, it’s just as important to make sure they return. In this chapter...

Chapter 5

Chapter 5: Marketing your online store

It’s important to get your online store’s name out there to attract business. With social commerce rising exponentially it’s important...

Chapter 4

Chapter 4: Setting up a payment gateway

Before your online store opens you need to integrate a payment gateway to receive payments. When your customers checkout on...

Chapter 3

Chapter 3: Building your online store

Customising your online store should be a fun and rewarding experience. The popularity of ecommerce has resulted in a variety...

Chapter 2

Chapter 2: Managing Logistics

Before you start selling online it’s important to get to grips with your supply chain and inventory management. To have...
Payfast guide to going online chapter 1

Chapter 1

Chapter 1: Developing your business plan

Starting an online business without a plan is like going on a road trip without a map. Your ecommerce business...