Online payment gateway Payfast has partnered with consumer finance business, RCS, to launch a new payment method that enables consumers to make purchases using a range of store cards within the RCS stable of finance brands. This includes store card products from brands like Game, Makro, Cape Union Mart, Builders, CTM, and more. The payment method will benefit both merchants, who will be paid upfront in full, and customers, who can pay off their purchases through flexible monthly instalments.
The evolution of Payfast
From its humble beginnings to now integrating the store card payment method with RCS, Payfast has always prioritised its customers. This evolution reflects its commitment to offering cutting-edge solutions in the digital payments arena.
Why store cards?
Benefits to retailers
With this integration, retailers can enjoy faster transactions, fewer cart abandonments, and increased customer loyalty.
Advantages for consumers
Store cards often come with perks such as discounts, loyalty points, and personalized offers. Not to mention the convenience of a seamless checkout process!
“Alternative payment methods provide customers with convenience, enabling them to pay in a way that suits them. In South Africa there are more store card holders than credit cards – this partnership supports the expansion and growth of our offering, as well as our goal to provide a broader range of payment options. This gives us fresh opportunities to attract new audiences and make ecommerce more accessible,” says David Kusel, Head of Product at Payfast.
Understanding RCS: The partner in progress
Over 2.5-million South African consumers actively use RCS Store Cards to make purchases, across a network of 26 000 stores. With the launch of the new payment method, consumers can pay with their store card in the same way they do with a credit or cheque card when checking out an online purchase. Online businesses will get paid instantly and in full, while RCS handles the instalments directly with the customer.
As part of the launch, the RCS Store Card payment method will be enabled at almost 40 000 ecommerce stores including LEGO® and Hertex Fabrics. “The Payfast partnership will help to accelerate our move to online and e-tail credit solutions, creating a platform that is digitally accessible to all consumers, regardless of the payment tender. Through our store card network of retailers, we are essentially unlocking the ecommerce purchasing power to a customer segment that have not been able to benefit from online shopping,” says Regan Adams, CEO at RCS.
“By working together with Payfast to roll out the new store card payment method, we’re looking forward to reaching a digitally savvy emerging target market,” says Adams.
FAQs
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About Payfast
In 2021, DPO Group, of which Payfast is a subsidiary, was acquired by Network International, a globally renowned enabler of digital commerce across the Middle East and Africa. As South Africa’s leading online payment gateway, Payfast enables frictionless, secure, and instant transactions helping businesses succeed in the digital economy. For more information visit payfast.io.
About RCS
The RCS Group is one of the largest consumer finance businesses in South Africa, and a wholly owned subsidiary of BNP Paribas, the fourth largest bank in the world. RCS proudly serve over 5-million customers within the retail credit market, in collaboration with more than 600 brands and retailers across South Africa, Namibia, and Botswana. For over 20 years, they have been dedicated to responsible lending, clear communication, and the financial wellness of our all customers and partners. For more information, visit www.rcs.co.za.
