The Payfast Guide to Going Online

Chapter 1: Developing your business plan

In this chapter you’ll learn how to set your business goals and develop a foolproof roll out strategy for getting online.

Starting an online business without a plan is like going on a road trip without a map.

Your ecommerce business plan should be thoroughly crafted before you begin building your business, otherwise you risk failure. In this chapter find out what you need to get your business up and running, how to determine your unique selling point (USP), how to set your business goals and how best to go about achieving them.

“CLM Home is a South African ecommerce success story. The online platform was founded in 2005 by Yulande Roxburgh, an entrepreneur with a passion for design, to cater for a niche market consisting of parents looking to purchase tasteful bedroom furniture and decor for their children.”

Preparing your online business for success

Find out the important steps to take and what to consider when creating your business plan. Download Chapter 1 to find out how to:

  • Set out clear business goals
  • Carry out the right kind of research
  • Manage your finances and operations
  • Measure success