Payfast by Network Report 2024
Our fourth annual Payfast by Network State of Pay report provides an extensive overview of South Africa’s payments landscape heading into 2025, with a key focus on Unified Commerce. Leveraging both insights from expert partners – Absa and KFC, and unique merchant and consumer data, the report explores what Unified Commerce is, how merchants are leveraging it, why it’s critical to do so, and what this means for the future of commerce.
This free to download report is a valuable resource for any merchant wanting to scale their business across both in-store and online shopping channels. Download the report now to access key market and consumer data needed to build effective strategies and succeed in growing your business in a highly competitive environment.
Report Methodology
The Payfast by Network State of Pay report draws insights from:
Anonymised payment data collected from the Payfast by Network engine from 1 August 2023 to 30 September 2024
An anonymised survey conducted online with Payfast by Network merchants in September 2024
An anonymised survey conducted online with consumers in September 2024
In-depth interviews held with industry experts within the Payfast by Network ecosystem in September 2024 – featuring perspectives from Absa and KFC
Download the complete report to support your Unified Commerce strategy for business growth.