Customers want more choice at checkout. For businesses, offering flexible payment options can mean the difference between a completed sale and an abandoned cart.
That’s why we’re excited to introduce PayJustNow, a new Buy Now, Pay Later (BNPL) payment method now available through Payfast by Network. With PayJustNow, customers can split purchases into three interest-free payments, giving them greater flexibility while helping merchants create a smoother checkout experience.
No matter if you run an online store selling fashion, beauty products, electronics, homeware or everyday essentials, offering flexible payment options can help make purchases feel more manageable for customers and support business growth.
What is PayJustNow?
PayJustNow is a BNPL payment method that allows customers to spread the cost of a purchase over three interest-free payments. Rather than paying the full amount upfront, customers pay 1/3 upfront and the remaining 2 payments on their chosen payday after that. Customers receive their order immediately, and you receive payment for the purchase upfront.
Now available through Payfast, PayJustNow gives merchants another trusted payment option to offer their customers, without requiring changes to their existing checkout experience.
Why flexible payments matter
Online shopping habits continue to evolve. Today’s customers expect convenience, speed and flexibility throughout the buying journey. When it comes to payment methods, more and more customers are opting for Buy Now, Pay Later solutions for the flexibility and control that these solutions offer.
The checkout process is often the final hurdle before a purchase is completed. A customer may have found the right product, added it to their cart and been ready to buy, only to reconsider when faced with paying the full amount immediately.
PayJustNow helps address this challenge because the customer does not have to pay the full amount upfront. The option to pay in 3 interest-free payments reduces friction and increases customer confidence at checkout. By offering a BNPL solution such as PayJustNow, businesses can provide greater flexibility without discounting products or changing their pricing strategy.
Benefits of offering Buy Now, Pay Later payments
Improve conversion
One of the biggest advantages of offering BNPL is the potential to reduce hesitation at checkout. When customers have more payment options available, they’re more likely to complete their purchase.
PayJustNow helps businesses create a more flexible checkout experience that supports customer purchasing decisions when they matter most.
Increase basket size
Flexible payment options can also help customers feel more comfortable purchasing higher-value items or adding additional products to their basket.
By spreading payments over time, customers can shop with greater confidence, which may result in larger average order values.
Offer more payment choice
Customers have different payment preferences. Some prefer cards, others digital wallets like Google Pay, and increasingly, many are looking for BNPL solutions.
Adding PayJustNow allows you to offer another trusted payment option through your existing Payfast setup, helping you cater to a wider range of shoppers.
Create a better checkout experience
The checkout experience plays an important role in customer satisfaction. The easier it is for customers to pay, the more likely they are to return.
By giving customers an alternative to paying the full amount upfront, PayJustNow can help create a smoother, more convenient buying journey.
How PayJustNow works
The customer journey is simple:
- The customer shops online and adds products to their cart.
- At checkout, they select PayJustNow as their payment method.
- The customer pays 1/3 of the purchase value immediately.
- The customer receives their order.
- You receive payment for the order in full.
- PayJustNow manages the remaining payments. The customer pays these on their selected salary date.
For merchants, the process is equally straightforward. Customers can access flexible payment options, while businesses continue to receive payment through the normal Payfast settlement process.
Why Payfast merchants should consider PayJustNow
At Payfast, we’re focused on helping businesses grow by providing payment solutions that meet the needs of modern customers.
The addition of PayJustNow strengthens our BNPL offering and gives merchants access to another way to improve the checkout experience. As part of our broader BNPL portfolio, PayJustNow is positioned as an everyday flexible payment solution designed to support conversion, payment flexibility and customer convenience.
For merchants, this means:
- More payment choice at checkout
- A trusted BNPL solution
- Greater customer flexibility
- Potential conversion and basket size benefits
- Simple activation through Payfast
Common questions about PayJustNow
Do customers pay interest?
Customers pay no interest when repayments are made on time, subject to PayJustNow’s terms and conditions.
Do merchants need a new integration?
No. PayJustNow is available through the Payfast platform, making activation simple for eligible merchants.
When do merchants receive payment?
Merchants continue to receive payment through the normal Payfast settlement process.
Who manages customer repayments?
PayJustNow manages the customer repayment process and buyer relationship. Payfast continues to manage the merchant relationship.
A flexible future for online payments
Customer expectations are changing, and businesses that offer more payment choice are better positioned to meet those expectations.
By adding PayJustNow to your checkout, you can provide customers with greater flexibility, improve the buying experience and offer a trusted BNPL solution through Payfast.
As ecommerce continues to evolve, flexible payment methods will play an increasingly important role in helping businesses create better checkout experiences and unlock new growth opportunities.
Ready to offer PayJustNow through Payfast? Sign up now and give your customers another way to pay with PayJustNow and create a more flexible checkout experience.
