The Payfast Guide to Going Online

Chapter 5: Marketing your online store

In this chapter you’ll learn how to effectively market your online store to attract customers.

It’s important to get your online store’s name out there to attract business.

With social commerce rising exponentially it’s important to utilise social media platforms like Facebook and Instagram to promote your brand and increase your brand awareness. In this chapter learn how to use social media to your advantage, as well as what you can do to improve your website’s SEO to attract organic visitors.

Once you reach the stage of marketing your online store you should already know your brand inside out. Create a document outlining your brand promise, your brand essence and your tone to make sure your marketing efforts will always be consistent in reflecting your brand, as well as connect with your audience.

Consistently share good and relevant content

Learn how to use social media and optimise your website’s content to attract online shoppers to your ecommerce store. Download Chapter 5 to find out how to:

  • Track and monitor your website’s analytics
  • Create content that’s optimised for SEO
  • Reach the right audience with social media
  • Use the right marketing tools